Namilia
Namilia is a Berlin-based fashion label known for its designs and unapologetic attitude. Blending high fashion with radical self-expression, the brand challenges conventional norms around femininity, identity, and power. With avant-garde silhouettes and statement-making pieces, Namilia continues to push the boundaries of contemporary fashion and spark conversation on and off the runway.
The Challenge
Like many growth-ready brands, Namilia faced some classic hurdles:
• Online revenue fluctuated and was hard to predict
• Paid ads worked sometimes, and sometimes didn’t
• Tracking was messy, and attribution felt like guesswork
• No clear system for testing, scaling, or decision-making
Our Approach
We partnered with Namilia to build a scalable growth strategy that removed key uncertainties and unlocked sustainable online performance.
1. Audited ad accounts and budgets
Identified inefficiencies and uncovered profit potential.
2. Implemented a reliable tracking system (Triple Whale)
Finally brought clarity to key metrics like ROAS, CAC, LTV, and more.
3. Introduced essential e-commerce KPIs
Most brands focus only on revenue. Namilia started tracking the numbers that truly drive growth:
• Profit after ad spend
• MER (marketing efficiency ratio)
• Blended CAC vs. LTV
• Break-even ROAS
This was the game changer: With full transparency, the team could confidently, boldly, and profitably scale ad budgets.
4. Shifted to a full-funnel strategy on Meta and Google
→ We restructured campaigns across all stages of the customer journey testing not just creatives, but entire funnels for consistent performance.
Results
+72% Total Revenue
+63% Gross Revenue
+32% Average Order Value (AOV)
+29% More Orders
+7% More Returning Customers
And most importantly:
Revenue wasn’t just higher, it was predictable, profitable, and scalable.
If you feel your product deserves more and you’re ready to finally approach online growth with structure, now is the time.
Let’s talk if you:
• Want to replace gut feeling with real data
• Want to get a handle on tracking & attribution
• Don’t just want to “run ads,” but test and scale them smartly
• Want to know how much you can really grow
Online growth doesn’t have to be a shot in the dark. With KPI clarity and a smart strategy, it becomes your strongest channel.