The Deep Talk brand creates card games that are both engaging and meaningful. Each game is crafted to spark deeper conversations and strengthen relationships. The collection caters to various settings, from friendships and dating to family connections and personal reflection, with their journalling card game.

Charlotte, the founder of The Deep Talk, and her partner Sophie knew how to activate a community on social media. They had already done this on a large scale before they approached me. Sophie has an Instagram follower base of 80K users, and Charlotte, through her professional experience, knew how to engage influencers. She sent them games every week. The influencers were wildly convinced by the product, regularly posting stories on Instagram, and the shop saw lively engagement.

However, influencer activations require manual work, and creator posts are not always successful, with varying results from one creator to another. Additionally, the reach cannot easily be scaled beyond an influencer’s audience, so the shop’s revenue plateaued.

🟢 Created scripts and briefs optimized for a cold audience

🟢 Organized and conducted filming and feedback sessions with The Deep Talk

🟢 Established a process to deliver at least one batch of UGC (User-Generated Content) ads every week

🟢 Shared testing results with the team and creators

🟢 Scaled well-performing ads

🟢 Consistently tested new ads with different angles

🟢 Discussed liquidity and inventory planning with The Deep Talk to ensure smooth scaling

With the above actions, we achieved triple-digit revenue growth month over month in Q4 2023. See screenshots for details.