Create is transforming the way people consume creatine with flavorful, convenient gummies designed for health-conscious consumers. Unlike traditional powders, Create’s gummies are easy to take on the go and offer a clean, vegan, and enjoyable alternative, making daily creatine intake more accessible.

The Create team had significantly increased their budgets on Meta and Google, achieving strong performance on both platforms. With this solid foundation, they were ready to explore TikTok as the next growth channel to boost revenue and expand their reach. Entering TikTok provided a valuable opportunity to tap into new demand and leverage the platform’s unique ecosystem for scalable and predictable growth.

🟢 Crafted ad scripts and briefs optimized specifically for TikTok’s cold audience to introduce Create’s unique benefits effectively

🟢 Collaborated with the Create team on filming sessions and provided iterative feedback to shape User-Generated Content (UGC) ads that resonate on TikTok

🟢 Established a weekly process for delivering high-quality batches of UGC ads to ensure consistent content flow and testing

🟢 Conducted detailed analysis on ad performance, sharing insights with both the team and creators to refine future content

🟢 Scaled high-performing ads and used TikTok’s unique targeting features to maximize reach within the platform’s creator-driven environment

🟢 Continuously tested new ad angles to keep the content fresh and avoid ad fatigue, essential for maintaining engagement on TikTok’s fast-paced platform

🟢 Collaborated closely with Create on inventory and liquidity planning to support scaling efforts without risking stockouts as demand grew

These focused actions led to significant growth for Create, with monthly revenue nearly doubling at one point, capturing a top spot among TikTok’s top 10 U.S. Shops. This strategic TikTok Shop entry not only boosted revenue but also solidified Create’s reputation in the market, proving the effectiveness of a data-backed, adaptive approach.